LIMELIGHT'S PROFILE

Wong Szu Jin believes in being calm-abiding because it enables one to plan strategically in life; and it has surely worked well for the lovely positive thinking girl during the three years of her college-busy-life and completing assignments.

Born and bred in Kuala Lumpur, Szu Jin has been driven by her interactive surroundings for as long as she remembers; people from all walks of life, bustling cities and urban transport. Alternating between her quiet moments and noisy chatter, Szu Jin described herself as a planner who is still learning to be better at time management as she admitted to become easily distracted by the power of three Ws; world wide web.

"But worriness will get me back to work again. 'Do and reward' is also a method to keep myself committed to the work that I do and reward myself afterwards for accomplishing a certain work or task," she said.

Water Worries Resulted An Award-Winning Insight

Szu Jin's interactive media work final project Blue Go Half is about educating the awareness on the importance of water conservation. As a result, it won bronze at Crowbar Awards 2010. "Blue Go Half is an interactive site to educate the audience about water footprint and reducing water usage as not many of us realized that producing things such as food, paper and clothes consumed even more water than we normally do in the kitchen, bathroom, etc,"

"Water availability is limited and the demand is growing. It is important for the audience to take part in cherishing water source and reduce water consumption in daily life. Thus, Blue Go Half aims to create a whole new experience of learning about water footprint and conserving water,” she explained.

But how did Szu Jin came up with such ingenuity of an idea? "From an online magazine site. I ran into an article talking about innovative ways to save water and also about water footprint in the related topic. After some research, I find it interesting and it dawned on me that many of us have no knowledge whatsoever on this issue. From that moment, I decided to work on both water footprint and water conservation topics for my final project," she said.

Learning From The Best

Equipped with practical knowledge she learned at The One Academy, Szu Jin uses graphic and interactive approach to make the project more fun and educational. There is no specific designer that she admire or be inspired from, "Simply because there are a lot of talented designers out there from different countries that inspire me with their unique art style and innovative thinking, creating fun and meaningful works. I am inspired and learn from the best to improve myself and keep myself in the loop of the trend," Challenge is part and parcel of life, as what Szu Jin experience from completing her solo project. "The biggest challenge is the excessive information that I need to tell the audience. Content planning is the key to overcome this issue, so I have adapted the text into a graphic form for audience to easily understand my work, without killing off the fun element."

"I have to make sure also that my work is in the right order to deliver the message about conserving water and water footprint knowledge. Besides proper time management, there is also the concern of lacking the determination to work on this project due to long hours of working. But I overcome it by reminding myself to keep working on it until the fruit of my hard work after 6 months came out and now it's ready to show," said Szu Jin.

Rising To The Challenge

"If I could go back in time, I'll work extremely hard and do my best in every challenge that is given to me. It took me two years to realise that. New challenges are always a great opportunity to learn more and improve myself." Szu Jin shared this million-dollar piece of advise with readers.

Szu Jin has since graduated and is currently working as a new media designer in a multimedia creative agency. She dreamed of advancing herself in the film industry someday. "To become one of the film shooting crews travelling in different countries would give me a different kind of experience from the online media industry." We bode her well on her creative journey.