More than 20 The One Academy students from various majors swept 3 Golds, 1 Silver and 5 Bronzes during The sCooler Awards, an advertising award open to all local and international students studying in local institutions of higher learning.
The sCoolers is Malaysia’s first creative award show dedicated as a platform that allows students to showcase their work, have them accessed by award-winning advertising and creative professionals and attend talks by advertising gurus.
Out of its many categories, The One Academy students were finalists for 10 categories and won the golds in Best Design, Best Use of Celebrities and Best Publication, silver in Best Typography and bronzes in Best Print, Best Typography, Best Ad That Looks Like Another Ad and Best Photography.
This award is judged by top guns from the advertising world - Alvin Teoh, Executive Creative Director (ECD) from NagaDDB, Sa'ad Hussein, Creative Chairman & ECD, TBWA \ Group Malaysia, VJ Anand, ECD from BBDO Malaysia, Monica Chen, ECD, Publicis Malaysia and Adam Miranda, Co-Founder and ECD of Fishermen and Woei Hern, ECD from Ensemble Worldwide.
Meet one of the golden teams from The One Academy, The One Academy’s advertising students, consisting of a team of 5 – Wong Kevin, Khor Eng Giap, Ngui Xin Ru and Ho Xin Ee who conceptualised the Frugie Pin, aimed to reduce food wastage. Based on their brilliant proposal, the object, a small round button pin, incorporates the chemiresistor technology which detects ethanol, a substance usually present in early stages of food degeneration and communicates this via a magnetic indicator. When the indicator turns green, the food is still good; yellow, the food is about to expire but still edible; red, it’s disposable. The purpose of the indicator is to encourage users consume the food before its expiration, a very common household problem solvable with a simple yet sophisticated technological adaptation. This team won Gold for the sCooler’s Best Design category.
The team, who stayed up two days straight to work on this project, remembered the campaign’s prep work best when they placed a camera in the fridge to capture a shot for their campaign video. They’ve also consistently consulted their lecturer who guided them and helped them polish their work throughout the preparations.
The enthusiastic team is not stopping at their success. “Right now, we are already preparing for the Kancil Awards which is coming up next.”
Also honoured in the sCoolers is Nicholas Siew Keat Jien, whose work ‘The Haikyoist: An Urban Exploration’ won Gold for the Best Publication category and the advertising team Lim Jo Ee, Chew Cheen Chun, Lim Yee Jin and Choo Yee Ting who won Gold for ‘Do You Notice a Mass Murderer?’
Congratulations to all winners and all finalists who made it to the sCoolers! We are so proud of you!