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Our Advertising & Graphic Design Programme KP/JPS(SM 6632) is a 3-year course of 9 semesters. Upon completion of the Art & Design Fundamental Studies, you would have developed your art and design sense to help you progress into the majoring years.
In this programme, you will learn all the details of creating complete advertising campaigns as well as creating corporate identities; various print designs for brochures, packaging, calendars, posters; even TV and radio advertisements, publication design and many more. Apart from being equipped with artistic and creative skills, you will also cover contextual studies, consumer behaviour, marketing principles and fundamental business management for designers.
Upon completion of this programme, you will be an active
creative solution provider to your clients with entrepreneurial
acumen. Take a look at what the industry
says about your seniors — our graduates.
If you are also interested to further your education
after attaining your diploma, please drop by our International
Office to learn more about your choices to the right
university and allow us to assist you in your application.
You may read more on your options for:
Bachelor Qualification
• University
of Wolverhampton, United Kingdom
• University of Hertfordshire, United Kingdom
• Swinburne
University of Technology, Australia
• University
of Waikato, Wanganui School of Design, New Zealand
• BCU Birmingham, United Kingdom
• UWE, United Kingdom
• AUT, New Zealand
Master Qualification
• Savannah
College of Art & Design, USA
Subjects
Covered In This Programme
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| Studio Courses
• Visual Communication
• Perspective Studies
• Visual Fundamentals
• Computer Graphic Production Procedures
• Typography Fundamentals
• Applied Typography
• Packaging Design
• Marker Rendering
• Introduction Digital Photography
• Publication Design
• Advertising Visual
• Advertising Campaign
• Corporate Identity & Brand Communication Design
• Advanced Advertising Visual
• Portfolio Presentation
• Practical Project
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| Liberal Art Courses
• Advertising Principles
• Strategy Planning & Marketing Training
• Culture & Society in Malaysia
• Survey of Southeast Asia Art & Culture
• Marketing & Consumer Behaviour
• Business & Client Management
• Creative Thinking & Concept Development
• Creative Copywriting
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| Personal Development
• Graduation Campaign
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| Career Opportunities In
• Advertising Agencies
• Design Studios
• Corporate In-house Design Division
• Film Production Houses
• Greeting Card Companies
• Departmental Stores or Shopping Mall
• Colour Separation or Printing Companies
• PR and Event Companies
• Magazine or Publication Houses
• Multimedia Companies
• Your own Advertising Agency
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| Career Options
• Creative Director
• Copywriter
• Art Director
• Design Director
• Graphic Designer
• Magazine Stylist
• Design Manager
• Packaging Designer
• Production Manager
• Editorial Designer
• Studio Manager
• Window Display Artist
• Account Director
• Visualiser
• Type Designer
• Desktop Publisher
If you have further enquiries about this programme, please do not hesitate to drop us an email at academic@toa.edu.my or call us at +603 5637 5510 to arrange for a counselling session with our academic counsellors during office hours.
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Advertising and Graphic Design
