Sex is good for your health

I find that our country does not promote enough of the importance of sex between couples. Though I admit that sex is not the answer to all problems, lack of sex can create more problems too. Because my target audience is for married couples from 20s to 50s, I’m aiming to encourage them to build the intimacy between each other while their libido is still there.

The use of fruits to depict human body parts is just a playful approach to tease the audience. All the fruits have something in common (other than being fruits): they are yellow in colour, which suits the tone I opted for. Yellow is a happy and attention-grabbing colour. Initially I wanted to use black and white photos, but they gave a more serious tone compared to the ones with colour.

As for my web banner ad, I chose to use a leaderboard type for obvious reasons: it grabs most of the viewers’ attention. Also, the rectangular shape reminds me of the banana picture I used.

The pictures in all 3 ads are the dominant elements, followed by the headline and copy. I felt that the pictures grab more attention than using a provocative headline as the main element. The headlines still remain intriguing, but they are no longer the main focus of the ad.