In an ever changing interior design industry, a solid and consistent personal brand is the key for professional growth and career success. Therefore, interior designers should see themselves as a branded package – professionals with unique skill set, talent and expertise as brands exist in every day interactions with customers, through the social media. In a recent Interior Design Forum, panel of speakers and their audience discussed the idea of personal branding strategy in regards to interior design as it attracts clients, guarantee repeat business and ensure continued success.