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The Illumination of the Creative Process
Updated 2016-06-23

Winner of over 200 prestigious advertising awards, Vancelee Teng, is Executive Creative Director of one of the biggest advertising agencies in the world, Publicis, and author of Chinese-language book《叮!点子来了》(Creativity & Mindfulness), which dissected the creative process in advertising. He taught the Advertising & Graphic Design students to constantly ensure their pool of ideas are constantly full by being open-minded, ways on increasing their creative ingredients and how being mindful in our life can spur our creativity.