Pum Lefebure is the Co-Founder and Chief Creative Officer of Design Army, a multi award-winning graphic design and branding firm in USA’s capital Washington DC. At POLYCON 2016, students were delighted to sit in Pum’s sessions and learn about the ways of advertising from a dynamic and visionary role model. Through her presentations and her fantastically executed projects, Pum revealed the reality; you should be able to brand yourself for clients to trust you to do it for them, and that definitely motivated students to work harder.