Ramesh Weston, alumnus of The One Academy and copywriter at Alpha 245 by Leo Burnett, held a sharing session here titled ‘From the Ground Up’. The hour-long session proved to be both entertaining and informative as Weston shared his experience as a former student, his struggles in the world of advertising and tips for the prospective graduates. Among the insight shared was how to understand client’s needs, importance of internships and preparing for interviews, amongst others. Students were given a rare opportunity to see the foundation that goes in to building a successful career in the advertising industry as well as received guidance to ensure they enter the workforce with a leverage to success.