A team of Graphic Design degree students Yap Yi Ling, Preethi Nair, Euson Chew, Tay Yen Ee and Kimberly Lee Ai Fen won Champion in Kreate 2011, a student's day event titled ‘Design of Tomorrow - How Design Can Change the World' co-organised by Graphic Design Association of Malaysia (wREGA) and a local design college in conjunction with World Graphic Day.
Kreate 2011 consists of a series of activities which include a graphic design challenge, short movie challenge, instant photography challenge, a race and a stage performance. Team Purple Joe from The One Academy addressed the first challenge with their sustainable design that brings social awareness of dyslexia.
"Winning was the icing on the cake. We were really surprised and happy, and relieved that the hard work and sleepless nights were over," said Yi Ling, representing the team to spoke on winning the challenge. "We analyzed the term 'sustainability' long and hard and came up with our own definition for it. We wanted to try our hands on creating something that could actually help people instead of going for another run of the mill campaign so we chose a unique cause, helping dyslexics to learn."
Through initiating the design challenge, wREGA aims to enhance students' learning as well as promote interaction with key industry players while at the same time provide an avenue for students to express their creativity. Participants of the challenges were assessed by judges from wREGA who are strongly linked with the industry and gave them the valuable exposure.
According to the team, understanding what sustainable design truly meant is what makes a decent 5-day challenge, including researching the team's cause and finding the best way to help the dyslexics and came up with their concept within the limited time framegiven. "We had to do a lot of research to make sure our project was feasible. In the end, we learnt a lot about the dyslexics and have a firmer grasp of what sustainability is."
The team said that learning at The One Academy was one of the best experiences they've had as most lecturers would go the extra mile to make sure the students are well taught. As advise to other aspiring designers, they encouraged them to 'be prepared to work really hard and make sure they're passionate' about what they're into.